US Airways
/ US Airways, a major American airline operating until 2015, was rebranded having expanded beyond its roots as USAir and repositioned as an international carrier. The new flag logo, taking its design cues from the desired understated, executive-suite attributes of the brand, was the cornerstone that tied together the aircraft livery, classes of service, sub-branded products (MetroJet, Shuttle, Cargo), facilities and marketing materials into one disciplined, uniform system.
Project scope:
Logo
Brand architecture
Aircraft livery (with Kris Kargo)
Look + feel
Design system
Guidelines
Brand agency/strategy:
LuxonCarrÃ
Essence / Global leadership
Ampere Computing
Essence / Synergy
Nexcelle
Essence / Human
LG
Essence / Secure
CoreSite
Essence / Smart
Mann Software Development Team
Essence / Growth
Asset Management Ventures
Essence / Force Courage Adventure
Fulagai Capital
Essence / Freshness
Farmland
Essence / Cohesion
EPIC–Edgewood Partners Insurance Center
Essence / Flight
Landmark Aviation
Essence / Aerodynamic
Standard Aero
Essence / Nimble
TW Telecom
Essence / Precision
Chromalloy
Essence / Consistency
UCSF
Essence / Rising
University of Phoenix
Essence / Certification
University of Phoenix Seal
Essence / Distinction
University of Phoenix Honors Program
Essence / Moving forward
University of Phoenix, Phoenix Career Services
Essence / Classic, timeless
Stanford University
Essence / Strength Heart Clarity Vision
Senn Delaney
Essence / Celebration
Lucile Packard Children’s Hospital Stanford Grand Opening
Essence / Moonlight
Lucile Packard Foundation for Children’s Health Stanford
Essence / Tree of hearts
The Dinner, Lucile Packard Foundation for Children’s Health Stanford
Essence / Kids win
Summer Scamper, Lucile Packard Foundation for Children’s Health Stanford
Essence / Volunteer joining
Ambassadors for Lucile Packard Children’s Hospital Stanford
Essence / Farming Together
Zenger Farms
Essence / Gaming
Golden State Warriors Charity Poker Tournament
Essence / Taiwanese small farming
Fulagai Foundation
Essence / Uplifting
Make-A-Wish Foundation
Essence / Crisp & tailored
US Airways
Essence / Touch of red
NWA-Northwest Airlines
Essence / Treasure
Tesoro Petroleum Retail and Refining
Essence / Laser reliability
Coherent
Essence / Life + Technology
Life Technologies
Essence / Universal tool
Linkbit
Essence / Airflow
Vortan Medical Technology
Essence / Tree of life
Cigna
Essence / Ascending star
1996 Atlanta Committee for the Olympic Games
Essence / Film color
Technicolor
Essence / The red ball
CNET
Essence / Award winning taste
Chefsbest.org
Essence / Wine cellarage
Vintrust
Essence / Convergence
Financial Ideas Exchange
Essence / Gracious
Hamilton Hunter Business Park
Essence / Craftsmanship
Tsaconas Construction
