University of Phoenix
/ University of Phoenix, the largest private university in North America, underwent a major brand refresh and revitalization program to better reflect its modern, dynamic learning experience for both campus and online education. Working as internal and consulting designers with the University’s creative directors, and their internal brand teams, our efforts contributed to a comprehensive, fully-integrated brand identity system.
What we did:
Logo
Brand architecture
Logo lockups + co-branding
Collateral design + layout
Exterior signage system
Brand guidelines
Brand training
Product brand logo, system +
collateral design
Client:
Apollo Group
Maryann Bell, Head of Brand and Creative
Jane Brown, Creative Director
Essence / Global leadership
Ampere Computing
Essence / Synergy
Nexcelle
Essence / Human
LG
Essence / Secure
CoreSite
Essence / Smart
Mann Software Development Team
Essence / Growth
Asset Management Ventures
Essence / Force Courage Adventure
Fulagai Capital
Essence / Freshness
Farmland
Essence / Cohesion
EPIC–Edgewood Partners Insurance Center
Essence / Flight
Landmark Aviation
Essence / Aerodynamic
Standard Aero
Essence / Nimble
TW Telecom
Essence / Precision
Chromalloy
Essence / Consistency
UCSF
Essence / Rising
University of Phoenix
Essence / Certification
University of Phoenix Seal
Essence / Distinction
University of Phoenix Honors Program
Essence / Moving forward
University of Phoenix, Phoenix Career Services
Essence / Classic, timeless
Stanford University
Essence / Strength Heart Clarity Vision
Senn Delaney
Essence / Celebration
Lucile Packard Children’s Hospital Stanford Grand Opening
Essence / Moonlight
Lucile Packard Foundation for Children’s Health Stanford
Essence / Tree of hearts
The Dinner, Lucile Packard Foundation for Children’s Health Stanford
Essence / Kids win
Summer Scamper, Lucile Packard Foundation for Children’s Health Stanford
Essence / Volunteer joining
Ambassadors for Lucile Packard Children’s Hospital Stanford
Essence / Farming Together
Zenger Farms
Essence / Gaming
Golden State Warriors Charity Poker Tournament
Essence / Taiwanese small farming
Fulagai Foundation
Essence / Uplifting
Make-A-Wish Foundation
Essence / Crisp & tailored
US Airways
Essence / Touch of red
NWA-Northwest Airlines
Essence / Treasure
Tesoro Petroleum Retail and Refining
Essence / Laser reliability
Coherent
Essence / Life + Technology
Life Technologies
Essence / Universal tool
Linkbit
Essence / Airflow
Vortan Medical Technology
Essence / Tree of life
Cigna
Essence / Ascending star
1996 Atlanta Committee for the Olympic Games
Essence / Film color
Technicolor
Essence / The red ball
CNET
Essence / Award winning taste
Chefsbest.org
Essence / Wine cellarage
Vintrust
Essence / Convergence
Financial Ideas Exchange
Essence / Gracious
Hamilton Hunter Business Park
Essence / Craftsmanship
Tsaconas Construction
