NWA Northwest Airlines
/ NWA Northwest Airlines was a Minneapolis based commercial airline rebranded prior to its merger with Delta in 2010. The striking aircraft livery was metallic silver with a touch of red, the judicious use of it marking every aspect of the brand program from the logo to marketing materials.
Project scope:
Logo
Aircraft livery (with Kris Kargo)
Look + feel
Design system
Guidelines (with Michael Mills)
Brand agency/strategy:
TrueBrand
Essence / Global leadership
Ampere Computing
Essence / Synergy
Nexcelle
Essence / Human
LG
Essence / Secure
CoreSite
Essence / Growth
Asset Management Ventures
Essence / Smart
Mann Software Development Team
Essence / Laser reliability
Coherent
Essence / Cohesion
EPIC–Edgewood Partners Insurance Center
Essence / Precision
Chromalloy
Essence / Force Courage Adventure
Fulagai Capital
Essence / Small Taiwanese farmer
Fulagai Foundation
Essence / Consistent programs, initiatives and partnerships standards
UCSF
Essence / Life + Technology
Life Technologies
Essence / Dynamic modern learning
University of Phoenix
Essence / Certification
University of Phoenix Seal
Essence / Distinction
University of Phoenix Honors Program
Essence / Moving forward
University of Phoenix, Phoenix Career Services
Essence / Nimble
TW Telecom
Essence / Flight
Landmark Aviation
Essence / Universal tool
Linkbit
Essence / Aerodynamic
Standard Aero
Essence / Treasure
Tesoro Petroleum Retail and Refining
Essence / Crisp & tailored
US Airways
Essence / Touch of red
NWA-Northwest Airlines
Essence / Celebration
Lucile Packard Children’s Hospital Stanford Grand Opening
Essence / Childlike joy
Lucile Packard Foundation for Children’s Health Stanford
Essence / Tree of hearts
The Dinner, Lucile Packard Foundation for Children’s Health Stanford
Essence / Kids win
Summer Scamper, Lucile Packard Foundation for Children’s Health Stanford
Essence / Volunteer joining
Ambassadors for Lucile Packard Children’s Hospital Stanford
Essence / Classic, timeless
Stanford University
Essence / Strength Heart Clarity Vision
Senn Delaney
Essence / Airflow
Vortan Medical Technology
Essence / Tree of life
Cigna
Essence / Uplifting
Make-A-Wish Foundation
Essence / Centennial
1996 Atlanta Committee for the Olympic Games
Essence / Film color
Technicolor
Essence / The red ball
CNET
Essence / Gaming
Golden State Warriors Charity Poker Tournament
Essence / Award winning taste
Chefsbest.org
Essence / Wine cellarage
Vintrust
Essence / Convergence
Financial Ideas Exchange
Essence / Gracious
Hamilton Hunter Business Park
Essence / Craftsmanship
Tsaconas Construction
