NWA Northwest Airlines
/ NWA Northwest Airlines was a Minneapolis based commercial airline rebranded prior to its merger with Delta in 2010. The striking aircraft livery was metallic silver with a touch of red, the judicious use of it marking every aspect of the brand program from the logo to marketing materials.















Project scope:
Logo
Aircraft livery (with Kris Kargo)
Look + feel
Design system
Guidelines (with Michael Mills)
Brand agency/strategy:
TrueBrand
Essence / Global leadership
Ampere Computing
Essence / Synergy
Nexcelle


Essence / Human
LG


Essence / Secure
CoreSite


Essence / Growth
Asset Management Ventures


Essence / Smart
Mann Software Development Team


Essence / Laser reliability
Coherent


Essence / Cohesion
EPIC–Edgewood Partners Insurance Center


Essence / Precision
Chromalloy


Essence / Force Courage Adventure
Fulagai Capital


Essence / Small Taiwanese farmer
Fulagai Foundation


Essence / Consistent programs, initiatives and partnerships standards
UCSF


Essence / Life + Technology
Life Technologies


Essence / Dynamic modern learning
University of Phoenix


Essence / Certification
University of Phoenix Seal


Essence / Distinction
University of Phoenix Honors Program


Essence / Moving forward
University of Phoenix, Phoenix Career Services


Essence / Nimble
TW Telecom


Essence / Flight
Landmark Aviation


Essence / Universal tool
Linkbit


Essence / Aerodynamic
Standard Aero


Essence / Treasure
Tesoro Petroleum Retail and Refining


Essence / Crisp & tailored
US Airways


Essence / Touch of red
NWA-Northwest Airlines


Essence / Celebration
Lucile Packard Children’s Hospital Stanford Grand Opening


Essence / Childlike joy
Lucile Packard Foundation for Children’s Health Stanford


Essence / Tree of hearts
The Dinner, Lucile Packard Foundation for Children’s Health Stanford


Essence / Kids win
Summer Scamper, Lucile Packard Foundation for Children’s Health Stanford


Essence / Volunteer joining
Ambassadors for Lucile Packard Children’s Hospital Stanford


Essence / Classic, timeless
Stanford University


Essence / Strength Heart Clarity Vision
Senn Delaney


Essence / Airflow
Vortan Medical Technology


Essence / Tree of life
Cigna


Essence / Uplifting
Make-A-Wish Foundation


Essence / Centennial
1996 Atlanta Committee for the Olympic Games


Essence / Film color
Technicolor


Essence / The red ball
CNET


Essence / Gaming
Golden State Warriors Charity Poker Tournament


Essence / Award winning taste
Chefsbest.org


Essence / Wine cellarage
Vintrust


Essence / Convergence
Financial Ideas Exchange


Essence / Gracious
Hamilton Hunter Business Park


Essence / Craftsmanship
Tsaconas Construction

