1996 Atlanta Committee for the Atlanta Games
/ In 1992 ACOG (Atlanta Committee for the Atlanta Games) chose Michael’s logo design for the Atlanta 1996 Centennial Olympic Games. The concept itself was a synthesis of graphic motifs including Grecian torches and ascendant stars produced by the greater design team. As lead designer Michael was responsible for the creative work shown on this page and was present at the logo’s unveiling in Atlanta. His work is soon to be featured in a major two-volume book published by the IOC (International Olympic Committee) on Olympic design history.
Project scope:
Logo, color palette, business applications, guidelines
Brand agency:
Landor San Francisco with the support of Copeland Hirthler Design, Atlanta
Kay Stout Manovich, Executive Creative Director
Vince Carrà, Co-Executive Creative Director
Darrell Hayden, Creative Director
Jerry Kuyper, Project Director
Landor design team including Michael Collins, Jerry Kuyper, Margo Zucker, Bill Chiaravalle, Terry Irwin, Rachel Wear, Karen Schmidt
Core design team:
Michael Collins
Lead designer while at Landor, San Francisco
Logo, color palette, logo launch materials and business applications
Terry Irwin
‘Atlanta 1996’ logotype
John Kiil
Final logo art
Virginia Vovchuk
Implementation, guidelines
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1996 Atlanta Committee for the Olympic Games
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Chefsbest.org
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Vintrust
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Financial Ideas Exchange
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Hamilton Hunter Business Park
Essence / Craftsmanship
Tsaconas Construction
