1996 Atlanta Committee for the Atlanta Games
/ In 1992 ACOG (Atlanta Committee for the Atlanta Games) chose Michael’s logo design for the Atlanta 1996 Centennial Olympic Games. The concept itself was a synthesis of graphic motifs including Grecian torches and ascendant stars produced by the greater design team. As lead designer Michael was responsible for the creative work shown on this page and was present at the logo’s unveiling in Atlanta. His work is soon to be featured in a major two-volume book published by the IOC (International Olympic Committee) on Olympic design history.
Project scope:
Logo, color palette, business applications, guidelines
Brand agency:
Landor San Francisco with the support of Copeland Hirthler Design, Atlanta
Kay Stout Manovich, Executive Creative Director
Vince Carrà, Co-Executive Creative Director
Darrell Hayden, Creative Director
Jerry Kuyper, Project Director
Landor design team including Michael Collins, Jerry Kuyper, Margo Zucker, Bill Chiaravalle, Terry Irwin, Rachel Wear, Karen Schmidt
Core design team:
Michael Collins
Lead designer while at Landor, San Francisco
Logo, color palette, logo launch materials and business applications
Terry Irwin
‘Atlanta 1996’ logotype
John Kiil
Final logo art
Virginia Vovchuk
Implementation, guidelines
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Nexcelle
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LG
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Mann Software Development Team
Essence / Growth
Asset Management Ventures
Essence / Force Courage Adventure
Fulagai Capital
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EPIC–Edgewood Partners Insurance Center
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UCSF
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University of Phoenix
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University of Phoenix Seal
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University of Phoenix Honors Program
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Senn Delaney
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Lucile Packard Children’s Hospital Stanford Grand Opening
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Summer Scamper, Lucile Packard Foundation for Children’s Health Stanford
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Golden State Warriors Charity Poker Tournament
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Fulagai Foundation
Essence / Uplifting
Make-A-Wish Foundation
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Landmark Aviation
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NWA-Northwest Airlines
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Tesoro Petroleum Retail and Refining
Essence / Laser reliability
Coherent
Essence / Life + Technology
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Essence / Universal tool
Linkbit
Essence / Airflow
Vortan Medical Technology
Essence / Tree of life
Cigna
Essence / Ascending star
1996 Atlanta Committee for the Olympic Games
Essence / Film color
Technicolor
Essence / The red ball
CNET
Essence / Award winning taste
Chefsbest.org
Essence / Wine cellarage
Vintrust
Essence / Convergence
Financial Ideas Exchange
Essence / Gracious
Hamilton Hunter Business Park
Essence / Craftsmanship
Tsaconas Construction
