University of Phoenix

University of Phoenix, the largest private university in North America, underwent a major brand refresh and revitalization program to better reflect its modern, dynamic learning experience. As internal and consulting designers, we played a significant role in the creation of the core identity elements, design evolution of the brand visual style/system, and development of the brand identity guidelines. Working with the University’s creative directors and in collaboration with their brand teams, our efforts contributed to a comprehensive, integrated brand identity and experience.


ESSENCE
Dynamic
Modern-learning
Relevant
Confident
Fresh

 

WHAT WE DID
Logo + Seal
Brand architecture
Logo lockups + co-branding
Collateral design + layout
Exterior signage system
Brand guidelines
Brand training
Product brand logo, system +
collateral design

CREDITS
Maryann Bell, Head of Brand and Creative
Jane Brown, Creative Director