Make-A-Wish

Make-A-Wish is a worldwide, wish granting organization for children with life threatening illnesses. With a brand name that was widely imitated and infringed upon, the foundation wanted a proprietary identity that was uplifting and joyful.


ESSENCE
Uplifting
Joyful
Hopeful

WHAT WAS DESIGNED
Logo
Graphic elements
Business paper
Select product branding
Online guidelines format

CREDITS
Designed for Luxon Carrà
Patricia Houden, design director


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