This multinational conglomerate—Lucky Goldstar—best known for electronics and appliances was rebranded, presenting a new name and identity to global audiences. Having worked on several high profile South Korean brands at Landor Associates, Michael produced logo sketches and studies that integrated the LG initials into one optimistic, iconic face that is uniquely their own. In time, LG came to mean “Life’s Good” to western consumers.
WHAT WAS DESIGNED
Designed for the brand agency Landor Associates
Margaret Youngblood, creative director
Final art + typography by Wally Krantz
Signage + ads shown here produced by outside agencies