EPIC Insurance Brokers and Consultants

EPIC – Edgewood Partners Insurance Center – is a California-based insurance brokerage firm poised for nationwide expansion. We were asked to conduct a brand visual identity assessment and make recommendations as to how their current system could better function and align with their goals. In a second phase we revamped the entire system retaining the existing logo. This unified their collateral materials with their website, resulting in a much simpler, coherent and disciplined visual style that will greatly help the marketing team during this transition.


ESSENCE
Disciplined
Assuring
Trusted
Major player
Cohesive

WHAT WE DID
Brand identity audit, assessment + recommendations
Endorsement system
Design system
Guidelines

CREDITS
TrueBrand / Marty Brandt, strategy


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Jeanette and Michael helped us through a major re-branding effort, focusing on our visual brand identity and culminating in a comprehensive, cohesive redesign of EPIC’s design system and standards. Across the months we worked together they were responsive, reliable and talented; offering interesting and creative ideas, a strong design aesthetic and practical, cost-effective suggestions and solutions. Plus they are both wonderful people, who were a lot of fun to work with.  I would recommend Jeanette and Michael without reservation. They were terrific partners to my team and to EPIC.

—Dave Hock, Senior Vice President, Marketing & Communications / EPIC