EPIC Insurance Brokers and Consultants
EPIC – Edgewood Partners Insurance Center – is a California-based insurance brokerage firm poised for nationwide expansion. We were asked to conduct a brand visual identity assessment and make recommendations as to how their current system could better function and align with their goals. In a second phase we revamped the entire system retaining the existing logo. This unified their collateral materials with their website, resulting in a much simpler, coherent and disciplined visual style that will greatly help the marketing team during this transition.
WHAT WE DID
Brand identity audit, assessment + recommendations
TrueBrand / Marty Brandt, strategy
“Jeanette and Michael helped us through a major re-branding effort, focusing on our visual brand identity and culminating in a comprehensive, cohesive redesign of EPIC’s design system and standards. Across the months we worked together they were responsive, reliable and talented; offering interesting and creative ideas, a strong design aesthetic and practical, cost-effective suggestions and solutions. Plus they are both wonderful people, who were a lot of fun to work with. I would recommend Jeanette and Michael without reservation. They were terrific partners to my team and to EPIC.”
—Dave Hock, Senior Vice President, Marketing & Communications / EPIC