Chromalloy

Chromalloy is the world’s largest independent supplier of technologically advanced repairs, coatings and re-engineered replacement parts for gas turbine engines. A new brand identity, visual style and system was needed to signify company expansion and provide a cohesive look across all marketing efforts worldwide.


ESSENCE
Cohesive
Tech-savvy
Precise
Enduring
Safe

WHAT WAS DESIGNED
Logo
Visual style
Business paper
Signage
Guidelines

CREDITS
Designed for the brand agency TrueBrand
Marty Brandt, strategy
Vince Carrà, creative director


With standards in place, creative teams and agencies have the essential tools to produce
consistent, on-brand marketing applications worldwide:


Martin_Brandt.jpg

“Inspired, disciplined creativity. I know it sounds a bit oxymoronic but most clients, including Chromalloy, place a high value on this when it comes to their brand identity. And it’s exactly what Michael and Jeanette deliver. I’ve had the pleasure of working with this talented team for many years, on many of the projects in their portfolio and I can assure you they get it right. They understand how to apply strategic thinking and direction to the creative process while bringing fresh and unexpected yet always relevant ideas to the table. The end result is evocative design and enduring identities for brands. I highly recommend Michael and Jeanette; they’re simply great.”

—Martin Brandt, Founding Partner, TrueBrand