Northwest Airlines2018-10-25T00:25:41+00:00

NWA Northwest Airlines

/ NWA Northwest Airlines was a Minneapolis based commercial airline rebranded prior to its merger with Delta in 2010. The striking aircraft livery was metallic silver with a touch of red, the judicious use of it marking every aspect of the brand program from the logo to marketing materials.

ucsf partnership
ucsf partnership
ucsf partnership
ucsf partnership
ucsf partnership
ucsf partnership
ucsf partnership

Project scope:
Logo
Aircraft livery (with Kris Kargo)
Look + feel
Design system
Guidelines (with Michael Mills)

Brand agency/strategy:

TrueBrand

Essence / Global leadership

Ampere Computing

ampere logo design agency

Essence / Synergy

Nexcelle

Essence / Human

LG

corporate brand strategy firm

Essence / Secure

CoreSite

company brand identity design
corporate logo design

Essence / Growth

Asset Management Ventures

Asset Management Ventures
Asset Management Ventures logo example

Essence / Smart

Mann Software Development Team

mann logo
mann logo example

Essence / Laser reliability

Coherent

coherent logo
coherent logo example

Essence / Cohesion

EPIC–Edgewood Partners Insurance Center

epic logo
epic logo example

Essence / Precision

Chromalloy

chromalloy logo
chromalloy-logo-example

Essence / Force Courage Adventure

Fulagai Capital

fulagai logo
fulagai logo example

Essence / Small Taiwanese farmer

Fulagai Foundation

fulagai foundation logo
fulagai foundation logo example

Essence / Consistent programs, initiatives and partnerships standards

UCSF

ucsf initiative
ucsf initiative example

Essence / Life + Technology

Life Technologies

life technologies style guide
life technologies sales sheets

Essence / Dynamic modern learning

University of Phoenix

university of phoenix logo
university of phoenix logo example

Essence / Certification

University of Phoenix Seal

university of phoenix seal
university of phoenix seal example

Essence / Distinction

University of Phoenix Honors Program

university of phoenix honors program
university of phoenix honors program logo example

Essence / Moving forward

University of Phoenix, Phoenix Career Services

phoenix career services logo
phoenix career services logo example

Essence / Nimble

TW Telecom

Essence / Flight

Landmark Aviation

Essence / Universal tool

Linkbit

linkbit logo
linkbit logo example

Essence / Aerodynamic

Standard Aero

Essence / Treasure

Tesoro Petroleum Retail and Refining

tesoro logo

Essence / Crisp & tailored

US Airways

Essence / Touch of red

NWA-Northwest Airlines

northwest airlines logo

Essence / Celebration

Lucile Packard Children’s Hospital Stanford Grand Opening

lucile packard childrens hospital opening
lucile-packard-childrens-hospital-opening-2

Essence / Childlike joy

Lucile Packard Foundation for Children’s Health Stanford

Essence / Tree of hearts

The Dinner, Lucile Packard Foundation for Children’s Health Stanford

Essence / Kids win

Summer Scamper, Lucile Packard Foundation for Children’s Health Stanford

summer scamper logo

Essence / Volunteer joining

Ambassadors for Lucile Packard Children’s Hospital Stanford

lucile packard foundation ambassadors logo
lucile-packard-foundation-ambassadors-logo-example

Essence / Classic, timeless

Stanford University

Essence / Strength Heart Clarity Vision

Senn Delaney

Essence / Airflow

Vortan Medical Technology

vortran logo

Essence / Tree of life

Cigna

cigna logo
cigna logo example

Essence / Uplifting

Make-A-Wish Foundation

make-a-wish logo

Essence / Centennial

1996 Atlanta Committee for the Olympic Games

Essence / Film color

Technicolor

Essence / The red ball

CNET

cnet logo example

Essence / Gaming

Golden State Warriors Charity Poker Tournament

warriors charity poker logo

Essence / Award winning taste

Chefsbest.org

chefsbest logo
chefs best logo example

Essence / Wine cellarage

Vintrust

Essence / Convergence

Financial Ideas Exchange

financial ideas exchange logo

Essence / Gracious

Hamilton Hunter Business Park

hamilton hunter businesspark logo

Essence / Craftsmanship

Tsaconas Construction

tsaconas logo